Competitor analysis

Brand protective approach

Keyword analysis

Solutions for catalogue sites

On-page optimisation

Valuable Link Building

Conversion of dynamic pages to HTML pages

Fast, manual submission

Deep site optimisation

optimisation for a re-brands

1. Consultation and Planning

At first we agree on specifications, key-phrases, costs, timetable and sign-off milestones. We will work closely with you to isolate and fully understand the project's objectives and to define site functionality. During planning, decisions on resource allocation are taken; functionality specifications and creative direction are decided upon. Research is carried out on keyphrases that will penetrate your website harder penetrative in the Market

2. Key phrase Analysis

The research for key phrase selection and key phrase analysis is crucial to a successful search engine placement campaign. Before we begin modifying your website title, Meta -tags, optimising HTML, content writing etc, a list of key phrases relevant to your business is finalised. Key phrase selection is a crucial part of promoting your website to the search engines because all subsequent work we carry out stems from this all important list. Your chosen key phrase will dictate how your positioning campaign will work. We help you compile a list of key phrases that will bring the targeted traffic to your website. 'Targeted keyphrases' are phrases that people searching for your type of service will enter in the search engines. This means it is better for you to select a list of specific keyphrases than generic ones. The more specific the key phrase, the less competition your website will be up against.

3. Production and Progress Feedback

After we have been provided with all the necessary content and key-phrases for the optimisation of the site, we will continue to liaise with you during the optimisation process. There are a number of aspects we work on with your site during website optimisation. Below are some of the main areas we will be working on (our website optimisation services include all of these as well as other factors)

Website copy optimisation

For a website to get high positions, it is important that its pages have key word-rich text the search engines can index. In other words, each optimised page should have enough plain text content that uses your chosen key-phrases. Working on key phrase density has proved to be a crucial part of website optimisation. There are a number of creative ways we can use to help make your site copy key phrase-rich.

Website design optimisation

Often, a site is designed very well but not with search engines in mind  Most likely we will find aspects of your website design/structure that are hurting you in terms of search engine positions.. Our website optimisation specialists will make recommend-dations on changes that will make your website design search engine friendly as well as play a large part in gaining the high positions you are looking for.

SEO steps

Analysing your competitor's website(s) is an extremely important part of getting high search engine placement to find out why they have better placement than you. IT-Troubleshooting Search Engine Optimisation uses a number of techniques and tools to analyse your competitor’s website and compare it to yours. We have a lot of experience in promoting websites so when we look at your competition; we know how to determine the factors that will help your site rise above the rest.

Our analysis of your competitor websites involves comparison of all the search engine placement methods they are using (and not using). We review the following factors:

* Keyphrase used in titles, meta tags, HTML, and website content
* Keyphrases NOT used in titles, meta tags, HTML, and website content
* Keyphrase density
* Content writing
* Placement in search engines and directories

Our experience has taught us how to look at competitor sites to find out why they are placed so highly, if at all. There are a number of factors that the search engines take into consideration when ranking a site - the above does not cover all of these. The search engines are continually adjusting their algorithms and the only way to stay on top of this is through regular research, analysis and implementation.

SEO analysis and statistics monitoring

We have access to state-of-the-art SEO analysis software which delivers answers to questions such as:

• Which key-phrases were used in the searches that led visitors to the website?
• Which key-phrases resulted in the deepest visits to the website? (Shows key phrase effectiveness and relevance)
• How many visitors have searched for our selected key-phrases?
• What is the conversion rate of visitors?
• What is the total sale achieved through selected the key-phrases?
• Where your website is positioned in the Search Engines?
• Where are my competitors?

For more information and costs with regards to SEO and promotion please contact us and we will be happy to assist you.